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As the retreat purchasing season begins in earnest, consumers say they're righteous as of a mind to buy from tiny online retailers as they are from large, national e-commerce providers.

In extension to this key finding, a new political unit survey of 2,500 consumers discovered fantastically giant levels of customer involution in - and delight beside - purchasing on the Internet, disdain continued concerns for safety and shelter.

According to the survey, sponsored by Hostway Corp., a international perspective in Web hosting and managed services, more than than simple fraction of consumers who have shopped the Web sites of some capacious and paltry companies aforementioned joint venture scope is not a cause in having their online purchasing desires delighted. Only 15 proportionality of respondents spoken a vehement preference for treatment next to huge companies online, starting the movable barrier for small- to medium-sized businesses to get in the e-commerce team game.

"These scrutiny results donate severely exhortative news: The Internet 'Gold Rush' is far from complete for paltry businesses," aforementioned John Lee, Hostway's frailty corporate executive of merchandising. "The Wal-Marts of the worldwide may be pain sales for Main Street retailers, but consumers are informatory us magnitude doesn't entity on the Information Highway.

"Our e-mail to least retailers is this," Lee continued, "You undeniably have an possibleness to surpass in e-commerce. Consumers are competent to breakthrough you online. They're willing to buy from you. But it increasingly takes a lot of work, and you should get aid from the experts in property and promoting a delighted e-commerce Web site."

Overall, virtually 9 of ten opinion poll respondents reportable purchase products online, and of that group, 94 proportion said they are content (30 pct) or precise delighted (64 percent) near their overall submit yourself to. Participating consumers stratified the subsequent attributes as self the utmost esteemed factors in purchasing online:

- Assurance of payment (97 percent)

- Promise of privateness (96 percentage)

- Prices (95 percentage)

- Web encampment security of use (94 percentage)

- Availability of in demand products and work (94 proportionality)

Market investigation steady TNS conducted the scrutiny for Hostway linking November 10 and 13, interview 2,500 fully developed consumers countrywide something like their online buying experiences.